HISTORY
Professional Experience & Executive Leadership
Joe began his career in the theater industry at age eleven, taking on his first management role at 17. He subsequently advanced into regional multi-unit management before being appointed Manager of the highest-volume theater in the world, located in New York City. He later served as Division Manager for a regional theater chain, overseeing operations across 38 locations.
In 2004, Joe joined Bow Tie Cinemas®—a four-generation, family-owned cinema chain based in New York City—as Chief Operating Officer. In this role, he engineered key revenue-driving initiatives, including the development of the Bow Tie Ultimate® concept and BTX: Bow Tie Extreme, the company's proprietary premium large-format brand and technology. Under his operational leadership, the chain expanded into multi-use entertainment offerings—including integrated beer gardens, large-scale arcades, and bowling centers—and earned widespread industry recognition, including "Best Place to Work" honors and numerous customer service awards.
Scene One Entertainment & Recent Growth
In 2022, Joe became a partner at Bow Tie Management, overseeing theater operations for third-party ownership groups. He acquired the company in 2023, founding Scene One Entertainment and relocating its corporate headquarters to Upstate New York. While continuing to manage high-profile venues for external clients, Scene One expanded its corporate footprint to own and operate seven additional locations by 2026.
Expanding the company's location-based entertainment portfolio, Scene One acquired Huck Finn’s Playland in Albany, NY, in 2023, reopening the historic amusement park for its 72nd season. The company enters 2026 with an aggressive growth strategy, targeting the addition of nearly 100 screens to its portfolio over the next twelve months
Joseph Masher
OWNER & CEO
Industry Advocacy & Board Appointments
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Industry Leadership: Has served as President of New York Cinema United (formerly NATO of New York State) since 2013.
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Public Health & Safety: Led successful national and state-level initiatives to safely reopen theaters following pandemic closures.
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Legislative Advocacy: Directed a successful decade-long effort to modernize New York State alcohol licensing laws for motion picture venues.
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Policy Representation: Successfully lobbied in Washington, D.C., and state legislatures on key regulatory issues, including predictive scheduling, menu labeling requirements, accessibility captioning standards, and minimum wage policy.
OUR VISION
Simply stated, we deliver results for entertainment venues.
Through a Management Services Agreement, we fully manage and operate entertainment venues for the account of their owners with a focus on delivering an exceptional customer experience at the venue level and optimal expense, front of house, and back of house management services to our clients.
A Management Services Agreement with Bow Tie Management allows venue owners to maximize potential cash flow and capture the operating margins of both landlord and tenant without the need to develop expertise in venue operations or manage a corporate or location level staff.
Some of the associated benefits:
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An exceptional public-facing customer experience for your patrons
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Innovative and proven concepts to increase revenue
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Expense side value delivered through consolidated purchasing and vendor relationships
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The ability to secure the best available content and programming for each venue at costs reflecting our scale as multi-location operators
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Close attention to physical plant and equipment maintenance, upkeep, and facilities cost management to ensure the best possible guest experience and the longevity of our client’s physical assets
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Actionable, accurate, and timely financial reporting (including capital and operational budgeting)
Our management services fee is based on top-line revenue at the venue, so our interests are fully aligned with those of our clients.